If you’re here to find the love of your life, sorry – I may have misled you a bit with the title of this blog. But if you’re here because you’re thinking of hiring a digital marketing agency and want to know how to find “the one”, you’re in the right place. Keep reading, and we’ll tell you everything you need to know…
What to look for in a digital marketing agency
OK, so it sounds like a bit of a reach but, honestly, finding the right agency will make you feel on cloud nine, once you see the incredible results they can get you. You’ll be wishing you’d met them years ago. Whether you need help with website design, content marketing, SEO, ABM, lead generation, or more, here are the questions we suggest keeping in mind when looking out for the ultimate digital marketing agency.
Can you trust them?
Trust is a BIG one when it comes to any kind of relationship – whether that’s in love or work. And it’s absolutely crucial when it comes to working with a digital marketing agency. You see, you’re putting your faith into an external team, asking them to help you get great results. So, you need to know they’ll deliver on their promises and that they won’t ghost you (by the way, no relationship should ever end this way, by either party). They should also be honest, open and clear about any projects they’re working on for you, giving frequent updates so you’re always in the loop.
Do you fit together well?
Another point to consider is how well you can work together with a digital marketing agency. Can you collaborate effectively? Do they listen to your ideas? Do you mesh? Fit is an important factor, and you should feel comfortable and confident working with the agency you eventually choose.
Do you get good feels?
Sometimes, when you know, you just know. As with many things in life, when it comes to picking a digital marketing agency, one of the best things you can do is trust your instincts. But combining that with the other tips here will really help you determine whether they’re the right fit for you. Toxic relationships are never healthy, so the minute you start to feel like it’s heading that way, or you get a negative inkling, talk it out, then get out of there.
Are they your “type”?
It’s all well and good looking at a digital agency’s credentials on paper, but does their style meet yours? In essence, are you attracted to what they do? Are they capable of producing the type of work you want? Any great digital marketing agency will show you past examples of their work, talk you through ideas, and tell you how they’re going to achieve these ideas. If you like what you see or hear, this could be the start of a very promising relationship.
Are they who they say they are?
You know at the beginning of a relationship, where the person you’re dating seems just too good to be true? They tell you everything you want to hear, only for none of that to actually be true? Yup, the same can be true with digital marketing agencies. They promise you the earth, even though, in reality, none of what they’re promising will ever come to anything – either because they’re offering too much, just to get you to sign with them, or because they just don’t have the skills or expertise to pull off what they’re offering.
So, how do you make sure this doesn’t happen? Checking out reviews and case studies is really the best thing to do here. What are other businesses saying about them? Are they easy to work with? Will they achieve what they say they’re going to? Will they get work done on time? What results have they got for others? Understanding how they’ve helped those businesses will give you a good indication of how they can help you achieve success, too.
For instance, this is what Jason Yazici, owner of JY Candles, had to say about our very own digital marketing agency…
“I’ve been with KAYBE for years now, and I would never be with anyone else”.
Now, if that isn’t true love, I don’t know what is.
Are you asking too much?
More, more, more might seem like the best approach when you’re working with a digital marketing agency. You’re paying for their services, so you want to squeeze out as much as possible, right? But that’s not always the best approach. Especially if you want to get good results that really make an impact.
The idea of sending out tonnes of projects at the speed of light may sound appealing, but it’s important to know that the digital marketing agency you choose is able to deliver quality content. Churning out tonnes of poorly written articles, sloppy web design, or social media posts that get no engagement simply won’t get you the results that a well-researched, high-quality piece of work would.
Will they keep you smiling?
Remember, finding the right digital marketing agency should feel great. Only time will tell, but if you can check off all the questions above and feel confident in your choice, you’ll likely be beaming from ear to ear. Especially once you start seeing the results for yourself.
If you’re ready to start your search, KAYBE is a highly attractive prospect. Don’t swipe left before checking us out!